The whole point of a website is to promote what you are selling to your visitors and then convert those people as clients. Below are five tried and true methods of converting those who peruse into those who pay.
1. Demonstrate how your product is ideal.
The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all, and your product is exactly what they need.
The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/herself in the scenarios.
2. Use home page sign ups.
The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away.
Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter/ezine, you can maintain contact without seeming overly pushy.
[bctt tweet="50 Milliseconds is the amount of time that is takes for your website visitor to make a first impression about your business"]
3. Immediate gratification goes a long way.
Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable checklist, provide every visitor with a valuable resource they can use.
Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every PDF or downloadable document your visitors print is one more piece of advertising.
4. Create a sense of personal commitment.
If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems.
Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.
5. Quality is obvious.
When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website.
Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website.
Apply some or all of these five steps that we’ve listed to your website and you’ll turn more of your visitors into qualified leads and paying customers.
Contact us if you need some advice or assistance boosting your online presence. Our team is eager to help you leverage the power your website to grow your business.
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