Just read this tweet from Pam Slim
wow, for such an amazing and prolific woman, what a bad website. http://www.mayaangelou.com/
And it made me realize something… that in the online world, our websites are the equivalent of ‘business attire’. And a poor site can actually reflect negatively on the person in the same way that shoulder pads and an outdated haircut will in the corporate world.
Our websites are what we are ‘wearing’ online – and I think we may need to call Stacy & Clinton to do a bit of website intervention for some folks. It is SO much easier these days to get a really professional website done for a very reasonable price (if you need a referral to someone let me know)… and for that reason I think that anyone serious about doing business online needs to be willing to invest in their ‘look’.
Perhaps it is time to start What Not to Wear – the website edition. Anyone care to nominate a friend for a makeover? Just pop their name here into the comments field and we can plan our ambush. 😉
We just announced our newest Hot Skills VA Training program – the ‘Basic Website Design & Maintenance for Virtual Assistants’ course.
Both Cindy and I have been wanting to teach a course on how-to do basic website changes for quite some time now, but really neither of us is qualified to teach the ‘latest and greatest’ of what is out there. (Really, we need to take the course ourselves… hehe.)
So after much nagging from yours truly, my good friend and biz associate Amy Taggart of DesignFormare.com agreed to do this training with us. I have worked with Amy for over a year now, and she is certainly my go-to-gal when it comes to any website design based questions. She’s been both VA and website designer (over 10 years designing) so she understands both sides of the coin.
If you are a VA or other online support professional who would LOVE to add basic website design skills to your portfolio we’d love to have you join us – there is a $100 early bird savings if you register by August 15th.
>> Check it out at: http://www.hotskillsvatraining.com/websitebasics/
I came across the coolest tool today – Website Grader is a free seo tool that measures the marketing effectiveness of a website. You plug in your URL and it gives you an analysis of how well your site is setup from an SEO and marketing perspective.
Here is my report card for OnlineBusinessManager.com – i’m not too shy to share, go ahead and take a peek. 😉
I scored 66 out of 100, not too bad considering that my website has not been getting the attention it deserves in recently months. At least i’m not alone in this regard… a report they have posted from from October 2007 says:
This report shows the SEO capabilities of the Top 20 Bloggers (from Technorati). Some interesting findings include that out of the top 20 bloggers, 40% are missing a 301 redirect, 65% are missing description metadata, and 80% are missing keywords metadata.
So i’m in good company, haha. Some of their suggestions are quick and easy (ie: change my redirect from OBM.com to my blog to be a permanent redirect – done!) and some not so quick and easy but at least they are there in black and white. I find half the battle of tweaking my site is figuring out what to change in the first place.
I also really like what they cover in the report – along with ‘traditional’ SEO stuff such as meta tags, incoming links and such they also take a look at blogging, social bookmarking and conversion elements too.
So put your website to the test and let me know your score! I’m going to make some changes and see if I can get my grades up a bit, hehe.
I got quite a nice little treat in the mail today – a copy of Sandra De Freitas’ new book Does this Blogsite Make My Wallet Look Fat?
Having had a blog now for over 3 years (did my first post in September 2004, yowza!) i’m a HUGE fan of setting up your website using a blog platform. Not only are they easy to use and update, the search engines love them too… a ‘dynamic’ blogsite will get a higher ranking than a ‘static’ website anyday.
Blogs also solve one of my biggest pet peeves about websites – the high cost of going with a ‘traditional website design’ that can literally cost thousands and not make a dime. As Sandra says:
One of the main reasons I wrote this book was because I was getting tired and heartbroken of hearing Coaches, Consultants, Speakers and other entrepreneurs spend thousands of dollars (up to $8,000 usd) on a website that looks pretty but doesn’t work. If I could stop 1 entrepreneur from spending thousands of dollars on a website that sucks then my mission has been accomplished.
You go girl!
Once upon a time this site was built using Movable Type. A couple of years ago I met and fell in love with WordPress, and made the switch to the Wordpress system about a year ago now. I haven’t looked back since… not only is it free, I find it much ‘friendlier’ to use than Movable Type and recommend it wholeheartedly.
Enough from me, buy Sandra’s book and you’ll have everything you need to setup a blogsite before dinner.
For those not familiar with Google AdSense, it is an advertising system that automatically delivers text and image ads that are precisely targeted to your site and your site content.
You’ve probably seen them on some sites, a little box/column titled “Ads by Google” followed by a few ads offering various things.
Is it a good idea to offer Google AdSense ads on your website? No way Jose.
[Read more…] about Googe Adsense – makes no sense to me